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Selling Real Estate During Covid-19 – Virtual Tours

Matterport tours have been a great tool for our sellers for several years, but now everyone is taking a step to limit the number of people in homes, and the number of people in a home at the same time.

The reality of this is that fewer people see a property when it is for sale. While we absolutely want to be safe, the most important thing for a strong sale is getting your home in front of as many of the right people as we possibly can. Then, showing it to them in the best possible light.

Virtual tours, “video” tours, and just “photo” tours have existing in many forms since property first hit the internet mainstream in the 90s…but they have evolved dramatically in just the last few years. Now, when we aren’t expecting to be able to get 100 groups of buyers through your home in a weekend, showcasing your property is our next best step. The best tool in our arsenal is a Matterport Virtual tour.

Matterport tours have become *the* way to view property. Check out our Matterport tour of 94-96 Rossmore Road #2, Jamaica Plain, MA

Matterport tours allow a buyer to move from room to room in a property. They can move around the rooms, turn their view in different directions, and see a very real reproduction of the room. These tours are a huge step forward from old technologies of looking through a set of images set to muzak or spinning around the center of the room in a “360 image”.

In the era of social distancing, we have been able to take this one step further with buyers. Agents and buyers will walk through this Matterport tour together on a zoom call. The agent can then discuss the property with the buyer just like they would on an appointment.

With the risks of Covid and the challenges of scheduling appointments, buyers are not eager to go out and see properties. Buyers are looking to tour every property virtually before they set out to see it.

For sellers in an occupied home, this is the key to only having the most interested buyers in your property.

For several years it has been our goal to present all properties, even our most simple listings, with appropriate staging and a matterport tour. We have believed that this helps streamline the sale process from the seller marketing their home to the strongest buyer taking them to the closing table.

Are you looking to sell your home or investment property? Covid-19 doesn’t need to put your sale on hold. Tell us about your homes goals.

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