Beacon Group Real Estate

How to Market your Home Like a Pro

Market your home like a pro! Getting your home ready to list is only part of the process – you should also know and plan to reach the right people. The best way to do this is to hire professionals that can help you navigate the market!  

Not only are we experts in the Boston area, we’re also experts in marketing. We know how to market your home so it sells for the most money, in the least amount of time. Check out all the tools we use and ways we can help market your home like a pro!

How to Market your Home Like a Pro

Professional staging

One of the most effective strategies to make sure your home sells for top price is to stage it for sale. You need to give your space a new, inviting atmosphere so that anyone who enters can immediately see the space’s potential.

Staging your home can generate increased interest from potential buyers, leading to more offers and a higher probability of a successful sale. 

Read more about the benefits of staging here: Why Staging a Home is Important

Professional photography

Next is professional photography. There are plenty of benefits to having professional photographs when you sell your home. First, it helps your house look more visually appealing to potential buyers. Since most buyers would look at properties online, having professional photos on your listing page can make a strong impression and improve online visibility. Which gets us to our second point – it helps showcase your home’s best features like natural light, spacious rooms, and architectural details. When people look at high-quality photos of your home, they can visualize living in it better. 

Finally, with professional photographs, you can attract serious buyers. Buyers who can see themselves living in a space are more likely to visit and see it in person. More showings, mean faster sale and more offers. Which is why we make sure to get professional photos of all our listings!

3D and virtual tours

Even before COVID we always believed in offering 3d and virtual tours when selling homes for our clients. Not only does it provide convenience for viewing the properties, it also helps reach more people who are otherwise not available to take a closer look at the properties. Additionally, by having virtual and 3d tours as part of the home-selling strategy, we can save our clients and potential buyers, time and effort. 

In general, 3D and virtual tours provide a highly detailed experience for potential buyers to see your property’s layout, size, and features. Which ultimately helps in selling your home faster, reach more buyers, and potentially get higher offers as well. 

Digital and social media marketing

Aside from making photos and information about your listing available online, we also believe in actively promoting and reaching out to potential buyers so we can make sure you sell your home for top dollar. We do this through our comprehensive digital and marketing plan that we customize for each property that we list.

We utilize social media platforms and promote your home to reach the right audiences and potentially the perfect buyer for your home. In addition, we also create web pages and websites that showcase the best features of our listings. 


By using these digital marketing techniques AND more, we are able to reach a wider audience, showcase your home effectively, and increase your chances of a successful sale.

Spread the word!

Contact us


Get updates about events, restaurants, real estate, and everything Boston!